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Picture this scenario:

Your chauffeur picks you up for your massage appointment. Your designer suggests one or three custom outfits with matching accessories. Your flight attendant in the private jet pours you a glass of champagne. Your key people worldwide report that everything is peachy keen.

What a fabulous way to start the day…

If you want the fame, prestige and exposure that only the media can provide you’d have to go beyond becoming an average author, speaker or the millionaire next door. You must offer a powerful message of hope to a starving marketplace. A unique message that provides answers to a significant issue. And you must grab more than one media producer’s attention so you can quickly and effectively broadcast your message into the mainstream consciousness.

Maybe your message is saving the planet from global warming. Maybe it’s helping people make and maintain a fortune in investments. Perhaps it’s discovering a cure for a disease. How about being the whistleblower of a major conglomerate? Or maybe you’ve produced the easiest, most powerful, melt-fat-while-you-sleep diet program.

The truth is there are already others, or there will soon be others cashing in on the same marketplace. For example-think about the latest fad diet ads being pumped through the media. And then the many new plans, pills and surgical procedures that attack the same weight-loss market each year. People get numbed with all those messages assaulting them on bookshelves, in the mail and in print advertising.

But I know your message is different.

So where do you fit in? How will you stand out? Is there any significant difference between you and your peers?

After you’ve honed down your message, it’s time to pitch your story to a producer. Getting interviewed on radio or television or being invited as the guest will gain you tons of exposure-if you can pull it off. But how do you get a producer’s attention?

Three keys when pitching a producer:

1) A unique spin. A popular show like Howard Stern caters to a certain audience. If that’s your target market, you should create something to offer Stern’s producer that would interest that particular audience.

Let’s assume you own a cosmetic surgery business you want to spread the news about on Stern’s show. So what? How is your business different from the dozens of others that may be pitching the same producer?

Your wouldn’t want to say: Our Breasts are the Best in the West. That’s ridiculously shallow. And overused.

But you might want to claim: Our Breasts are Certified 100% Safe by the Adult Entertainment Association of America. That’s more specific and sounds almost like an industry endorsement.

2) Your expertise. Who are you? What got you started? Why should audiences listen to you? Have you written a book? Have you been a guest on TV or radio? Do you host your own show? Have you reached celebrity status?

Audiences want to know your story. They want to connect with you. They want to know the reason why you do what you do. They want to see your passion.

Did you study under a certain guru? Did you travel to the jungles of the Amazon to find The Cure? Maybe someone you loved passed away and you wanted to do everything possible to prevent this from happening to others.

3) Your solution. What problem(s) are you solving? How safe is it? How many people have had positive results? How are you helping families, neighborhoods, and country?

Where is your product produced? What are the ingredients? Is it environmentally friendly? Can you produce test results?

Has your company gone public? Can consumers order online, through the mail, or FAX? Do you offer customer support? Do you send out a newsletter? Is there an online forum or blogs? Do you have repeat customers? Are there retail outlets?

Here’s the kicker…

Producers are extremely busy people. They are listening to pitches all day long. You must condense your three keys into a short, powerful attention-grabbing hook that will benefit the show’s audience.

Linking your pitch to current news, controversial topics, or disastrous events may help. Tying your story to a humongous problem like consumer debt, the subprime mortgage mess, or the war on obesity may help. Sometimes shocking discoveries, claims or beliefs may give you an edge to get on the air.

If you can get a producer’s attention and get invited onto the show, you’ll see a dramatic increase in business like you’ve never seen. There will a buzz for your products or services. And other producers may invite you on their shows.

Tommy Yan helps business owners and entrepreneurs make more money through direct response marketing. He publishes Tommy’s Tease weekly e-zine to inspire people to succeed in business and personal growth. Get your free subscription today at www.TommyYan.com.

If you’re a speaker, trainer, coach, or a consultant-the major challenge you face is connecting with your audience. You talk, shout, or recite your message while they are dreaming about dinner.

Their eyes are glossy, their minds’ elsewhere, and their bodies ready to bolt. You don’t have a lot of time, so you’ve got to grab their attention fast. Or else, you’ll die wrestling against audience resistance.

But it doesn’t have to be this way…